Social-empirical study on relevant sustainability impacts of food products by consumers and companies in four countries

Duration July 2022 – May 2024

Project Manager Jana Rückert-John, Alva Bonaker

Client WWF

Cooperation Partner Zühlsdorf + Partner │Agentur für Verbraucherforschung und Lebensmittelmarketing

As part of the WWF project “CLIF – Climate Impacts of Food”, ISIconsult together with Zühlsdorf + Partner is conducting a social-empirical study on the relevant sustainability impacts of food consumption in Paraguay, Thailand, South Africa and Germany. The aim of the study is to gain insights into the relevance of the five sustainability indicators defined in the CLIF project – greenhouse gas emissions, land use, water consumption, biodiversity and social effects – from the perspective of consumers and companies. These findings will be used to develop a communication tool that will enable consumers and companies in the food industry to inform themselves about environmental impacts when purchasing or offering food products in order to make more sustainable consumption and purchasing decisions.

At the core of the study are two surveys of consumers and food companies in the four countries. The surveys will cover consumer behavior, the role and relevance of sustainability indicators, and the supply and use of information about food. Furthermore, insights into the suitability of the communication tool as a support for more sustainable purchasing decisions will be gained.

Further information on the CLIF project:

More Projects

October 2022
February 2023

Target audience analysis for a positive campaign to strengthen more plant-based food environments

The production and consumption of food in Germany is associated with environmental problems, especially with regard to intensive animal husbandry for food production. Health problems are also associated with the consumption of animal products, such as cardiovascular diseases and diabetes. From the perspective of a more sustainable diet, a ‘Dietary Shift’ is therefore urgently needed…

August 2022
January 2023

Evalutation of digital training courses to achieve the goals of the “Action Plan Healthy Nutrition in Community Catering of the Municipality of Bremen”

A central solution approach for more sustainable nutrition is the design of fair nutrition environments, which is understood to mean, among other things, healthier and more sustainable communal catering. Bremen already recognized this task in 2018 with its “Action Plan 2025 – healthy nutrition in communal catering in the municipality of Bremen” and set itself…

November 2021
September 2024

Process evaluation of the National Food Waste Reduction Strategy

In February 2019, the German Federal Cabinet approved the National Strategy to Reduce Food Waste presented by the German Federal Ministry of Food and Agriculture (BMEL). This describes the measures to be taken by 2030 to help halve food waste in Germany per capita and per year at retail and consumer level and to reduce…