Social-empirical study on relevant sustainability impacts of food products by consumers and companies in four countries

Duration July 2022 – May 2024

Project Manager Jana Rückert-John, Alva Bonaker

Client WWF

Cooperation Partner Zühlsdorf + Partner │Agentur für Verbraucherforschung und Lebensmittelmarketing

As part of the WWF project “CLIF – Climate Impacts of Food”, ISIconsult together with Zühlsdorf + Partner is conducting a social-empirical study on the relevant sustainability impacts of food consumption in Paraguay, Thailand, South Africa and Germany. The aim of the study is to gain insights into the relevance of the five sustainability indicators defined in the CLIF project – greenhouse gas emissions, land use, water consumption, biodiversity and social effects – from the perspective of consumers and companies. These findings will be used to develop a communication tool that will enable consumers and companies in the food industry to inform themselves about environmental impacts when purchasing or offering food products in order to make more sustainable consumption and purchasing decisions.

At the core of the study are two surveys of consumers and food companies in the four countries. The surveys will cover consumer behavior, the role and relevance of sustainability indicators, and the supply and use of information about food. Furthermore, insights into the suitability of the communication tool as a support for more sustainable purchasing decisions will be gained.

Further information on the CLIF project: https://www.wwf.de/themen-projekte/landwirtschaft/ernaehrung-konsum/climate-impacts-of-food-auswirkungen-unserer-lebensmittel-auf-das-klima

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