Identification of sociological determinants of waste avoidance and conception of target group-specific communication

Duration January 2017 – December 2019

Project Manager Dr. Melanie Kröger, Johanna Ritter, Marlene Münsch

Client BMUB, UBA

Cooperation Partner Ökopol, Intecus, ÖkoMedia

Waste prevention as a central field of action in modern environmental policy is at the top of the five-level waste hierarchy. Despite numerous environmental policy efforts in recent years, the per capita volume of municipal waste in Germany is rising. At the same time, the German population is attested a very high level of environmental awareness.

This apparent contradiction between a sufficiently pronounced environmental awareness and the increase in the amount of waste is the starting point for the research and development project. Questions will be examined as to how waste generation, separation behaviour and waste composition differ between population groups, which population groups have so far been reached by the public discourse on waste avoidance and by other communicative measures and whether the previous activities to strengthen waste avoidance have changed the waste-related behaviour of consumers.

More Projects

June 2019
November 2021

Evaluation of the project “Alle im digitalen Wandel” (All in digital change)

From June 2019 until November 2021, ISIconsult will accompany the project as evaluator.

January 2016
December 2019

Support for the implementation of the National Programme for Sustainable Consumption

Within the framework of the project, ISIconsult supports the implementation of the National Programme for Sustainable Consumption as well as the associated competence centre in the partner consortium.

January 2017
December 2019

Interdependent gender aspects of mobility, nutrition, housing, clothing, collective consumption and digitisation as the basis for urban environmental protection

In order to do justice to current urbanisation processes in terms of sustainable urban development, the inclusion of gender aspects is unavoidable. In this context, findings on behaviours and responsibilities, such as the unequally distributed care work between the sexes, different income distributions, but also gender-specific consumption and nutrition practices are elementary.