Identification of sociological determinants of waste avoidance and conception of target group-specific communication

Duration January 2017 – December 2019

Project Manager Dr. Melanie Kröger, Johanna Ritter, Marlene Münsch

Client BMUB, UBA

Cooperation Partner Ökopol, Intecus, ÖkoMedia

Waste prevention as a central field of action in modern environmental policy is at the top of the five-level waste hierarchy. Despite numerous environmental policy efforts in recent years, the per capita volume of municipal waste in Germany is rising. At the same time, the German population is attested a very high level of environmental awareness.

This apparent contradiction between a sufficiently pronounced environmental awareness and the increase in the amount of waste is the starting point for the research and development project. Questions will be examined as to how waste generation, separation behaviour and waste composition differ between population groups, which population groups have so far been reached by the public discourse on waste avoidance and by other communicative measures and whether the previous activities to strengthen waste avoidance have changed the waste-related behaviour of consumers.

To view the final report (German), click here.
To view the brochure (German), click here.

More Projects

October 2022
February 2023

Target audience analysis for a positive campaign to strengthen more plant-based food environments

The production and consumption of food in Germany is associated with environmental problems, especially with regard to intensive animal husbandry for food production. Health problems are also associated with the consumption of animal products, such as cardiovascular diseases and diabetes. From the perspective of a more sustainable diet, a ‘Dietary Shift’ is therefore urgently needed…

August 2022
January 2023

Evalutation of digital training courses to achieve the goals of the “Action Plan Healthy Nutrition in Community Catering of the Municipality of Bremen”

A central solution approach for more sustainable nutrition is the design of fair nutrition environments, which is understood to mean, among other things, healthier and more sustainable communal catering. Bremen already recognized this task in 2018 with its “Action Plan 2025 – healthy nutrition in communal catering in the municipality of Bremen” and set itself…

July 2022
May 2024

Social-empirical study on relevant sustainability impacts of food products by consumers and companies in four countries

As part of the WWF project “CLIF – Climate Impacts of Food”, ISIconsult together with Zühlsdorf + Partner is conducting a social-empirical study on the relevant sustainability impacts of food consumption in Paraguay, Thailand, South Africa and Germany.