ISIconsult

ISIconsult

Target audience analysis for a positive campaign to strengthen more plant-based food environments

Duration October 2022 – February 2023

Project manager Prof. Dr. Jana Rückert-John, Frederik Grobler

Client Deutsche Umwelthilfe e.V.

Cooperation partner

A key solution approach for a more sustainable diet is the design of fair food environments, which is understood to include healthier and more sustainable mass catering (GM). Bremen already recognized this task in 2018 with its “Action Plan 2025 – Healthy Nutrition in Community Catering in the Municipality of Bremen” and set itself the goal of increasing the quality of community catering and switching the range to 100 percent organic and, as far as possible, regional products. Against the background of the “House of Food” (Copenhagen) and the model project “More Organic for Bremen KiTas”, Bremen is focusing on further training and consulting by a future competence center for sustainable nutrition. In the meantime, digital training services will support food transition efforts. The aim is to enable actors in public organizations to increase the share of regional, seasonal and low-processed organic food in a cost-neutral way and in line with the goals of the action plan, and to reduce food waste. ISIconsult evaluates digital training events, which serves the purposes of self-monitoring, supply improvement and accountability. The evaluation is intended to provide guidance and collect qualitative and quantitative data to assess and evaluate the quality of outcomes and work processes.

More Projects

December 2022 – January 2025

Against the background of a growing global demand for proteins and at the same time significant negative impacts of the production of animal products, the focus of the project is on the exploration of alternative protein sources and analogues. The aim is to obtain an overview of current processes, raw materials and products for the provision of alternative proteins and analogues and to investigate, on the basis of a selection, how likely and desirable the diffusion of these alternatives is.

June 2023 – December 2024

ISIconsult accompanies target-oriented measures in the field of nutrition in the state of Brandenburg in 2023 and 2024. The aim is to win over actors in the food system to participate in the implementation of the strategic goals and to record implementation measures by means of monitoring.

November 2020 – December 2023

The measures for the promotion of initiatives for social innovations by the BMBF are evaluated together with technopolis and scientifically reflective processed.