Social innovations for sustainable consumption – integration of consumer orientation and knowledge transfer taking into account sociographic options for action and information needs of private households

Duration September 2015 – November 2017

Project manager Dr. Melanie Jaeger-Erben

Client BMUB, UBA

Cooperation partner Karin Ottmar, sociodimensions, Institute for Socio-cultural Research, Selbach Design

The project builds on the work and results of the BMUB- and UBA-funded research project “Sustainable Consumption through Social Innovation – Concepts and Practice” and extends it to include the perspective of consumers.

The main aim here is to include their competencies and everyday lifestyles in the further development of the typology of social innovations of sustainable consumption. The central goal here is to promote the diffusion of different types of innovative, sustainable forms of consumption by better understanding their appropriation and routinization by consumers and thus better enabling them.

Dr. Melanie Jaeger-Erben and Prof. Dr. Jana Rückert-John will participate with a lecture in the workshop “Verbrauchkritische Projekte und Praktiken: Goals, Patterns and Consequences of Collaborative Consumption” (program) at the University of Bremen on the 23rd and 24th of June 2016.

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