Social innovations for sustainable consumption – integration of the consumer Orientation and knowledge transfer taking into account sociographic options for action and information needs of private households

Duration September 2015 – November 2017

Project Manager Dr. Melanie Jaeger-Erben

Client BMUB, UBA

Cooperation Partner Karin Ottmar, sociodimensions, Institute for Socio-cultural Research, Selbach Design

The project builds on the work and results of the BMUB and UBA-funded research project “Sustainable consumption through social innovation – concepts and practice” and expands it to include the perspective of consumers.

The main aim here is to include their competences and everyday lifestyles in the further development of the typology of social innovations of sustainable consumption. The central goal is to promote the diffusion of different types of innovative, sustainable forms of consumption by enabling consumers to better understand their appropriation and routinisation.

Dr. Melanie Jaeger-Erben and Prof. Jana Rückert-John will give a lecture at the workshop “Consumer Critical Projects and Practices: Objectives, Patterns and Consequences of Community Consumption” (Programm) at the University of Bremen on 23 and 24 June 2016.

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